Form & Work develops and operates lifestyle hospitality brands that serve as vibrant hubs of originality and creativity across various asset classes. Through collaborations with synergistic startups and like-minded brands, we foster a virtuous cycle of mutual support and prosperity.
CREATORS & COLLABORATORS
Form & Work's brand development extends beyond its internally built brands. The company actively seeks opportunities to collaborate with, invest in, or acquire other brands/platforms within the hospitality sector. This approach creates a cycle of positive influence, where the diverse brand portfolio offers numerous opportunities for each business unit to collaborate and support one another. This diversity also strengthens the company's ability to provide a range of possibilities for asset owners, especially in mixed-use developments.
SPECIFIC
Our brands are focused on raw, edgy, lifestyle-driven products that resonate with the modern nomad's demands. They are youthful, rooted in the present, and authentically connected to the lifestyle they represent. Rather than appealing to the masses or creating brands for every location, we target the 1% to resonate with everyone else, ensuring our brands have a unique and aspirational appeal.
GENUINE
We are dedicated to engaging with the world by creating hospitality concepts that will become cornerstones in local communities. We achieve this through creative exchanges and authentic experiences. Living and embodying the lifestyle and ethos of our brands are essential, and this is an area where Form & Work excels. A genuine understanding and embodiment of these lifestyles are fundamental to our success.
OUR VALUES
Attracting and retaining top talent is paramount to us; people are at the heart of our work.
We stay true to our identity by nurturing meaningful relationships and collaborating with like-minded individuals and brands that reinforce our core values.
Our focus is on creating distinctive and authentic brand experiences that embody youthfulness and inspiration, achieved through innovative design, engaging activations, and creative exchanges.
We are dedicated to providing a welcoming and hospitable environment for all our guests, breaking free from traditional hospitality paradigms.